Gas stations are a perfect venue for electronic cigarettes because smokers are used to them. They would sell very well in this setting, and be a great entry point for smokers who are curious about trying them because of their visual appeal and convenience. In this setting, they would be ideal for both regular users, as well as whim purchases. Currently some gas stations do sell e-cigarettes, but for the most part they carry lesser quality brands and products, and this is a problem. Should you ask most of the people who have tried electronic cigarettes they purchased at gas stations, chances are you will hear less than wonderful reviews, and a desire to have more advanced, better quality e-cigs. What this means is that gas stations are on to the right idea by carrying e-cigs, but they should be more discerning when choosing the lines they carry.
Many gas stations have upgraded the quality of many products they sell in recent years, carrying more healthful snack and drink options, and now is a great time to do the same when it comes to electric cigarettes. Better products = happier customers, and that will bring repeat sales! Why think just about short-term sales, when you could be bringing your customer back for more?
And if you are a gas station owner, who sees e-cigs as just a one-time purchase, have you considered what additional products e-cigarette companies offer, such as e-cig disposables? These are the essence of convenience, and allow users to use them with even more ease and simplicity than cigarettes. Able to use anywhere, and they are meant to be used straight out of the package, they need no fire to light them, and they last about the same length as two packs of cigarettes.
What smoker isn’t accustomed to grabbing cigarettes when they make a gas run? Gas stations are oh-so-convenient for all those little things, like packs of gum, bottled water, and cigarettes. So now that smokers are switching to e-cigs in droves, it only makes sense that gas stations add them to their inventories.