A few years ago, electronic cigarettes were just becoming known in the public eye. They were not nearly as popular as they are now, and many smokers had no interest in trying them, much less switching to them.
As more and more smokers learned about them, and as more smokers started using them successfully, the word spread really quickly to where we now stand. What started with a few users here and there, and a slow influx of celebrity users, has now become a major movement in our culture, as well as in Hollywood, where it seems a new star switches to vapor nearly every day! Three years ago, Katherine Heigl made a point of using her e-cig wherever she went, and was one of the very first to do so. At the time, she practically introduced the phenomenon to David Letterman during an appearance on his show, and in doing so, she became very much affiliated with the e-cigarette movement.
The amount of media coverage has become quite commonplace, with mentions on television programs such as Late Night with David Letterman, The Doctors, CNN, Fox News, MSNBC, ABC News, NBC, Saturday Night Live, and most recently, the Today Show. On the Today Show, experts examined the usefulness of e-cigs, asserting that smokers are switching in massive numbers and that Big Tobacco companies are finding ways to keep up with the competition -including buying out other e-cig brands and coming up with their own varieties.
What all of this means is that the electronic cigarette movement is huge. It means that sales are growing consistently, and quickly. It means that smokers are embracing these products, and as popularity grows, as a retailer you should be carrying great electronic cigarette lines. More and more electronic cigarette brands are showing up on store shelves, especially in major cities where cigarette prices typically skyrocket. Customers are looking to buy, so give them what they want!