Buying trends among consumers are currently at a new period in time. Times have completely changed and today’s customer is quite different from decades past. The Great Recession had an astounding impact upon, and really changed the way consumers think and spend their money. So where does this place today’s buyer in terms of spending their money? Here is a look at the themes surrounding where modern consumers are at currently.
Times Are A-Changin’
What worked in the past, does not hold a candle today. Not only do consumers know what they’re buying, they typically research everything they look to get into. Old business techniques and tactics are no longer relevant in today’s era of Internet sourcing, which enables information at everyone’s fingertips. Social media, and the ability to research any and everything give consumers the upper hand, and you bet these consumers have the potential to know more about your products than even you know about your products. In sales, middleman are of little use and are virtually nonexistent now.
Consumers watch every penny now, even if they have is a surplus, they remain cautious. The average consumer is willing to search and fight for the lowest price possible. The demand for low prices is very high as customers demand it to be.
What also defines this era is that consumers are no longer in the dark. In today’s day and age, businesses cannot assume the consumer knows nothing. Customers have in-depth product knowledge, so businesses best not try to get things past.
How Businesses Get Ahead
What gives e-cigarette brands the upper hand nowadays is offering their consumers the best of the industry; offering the best innovations, the best quality, the best experiences, and providing an exceptionally enjoyable sales process. Give them what they can’t get elsewhere, and they’ll be back!
In addition to the changing climate among consumers, the e-cigarette industry has evolved alongside as well. Niche industries, such as this one, have become quite mainstream, and maintaining prominence depends on understanding where your customers are at. At IVG, we always seek to stay on top of these industry trends, and you can expect to find us always at the forefront.