VaporFi really outdid themselves with a hilarious April Fools’ prank this year! Like many companies, the brand hit social media and major news outlets on April 1, 2016 boasting about a revolutionary new invention that would turn vapor invisible, making public usage virtually transparent! Hey, IKEA was advertising a reclining chair that miraculously changes colors by mood, and Google got into all kinds of sticky trouble by mixing business and pleasure with Minions and emails; we certainly weren’t the only ones creating a little raucous foolery!
VaporFi went totally all Harry Potter-esque with the technology of vaping invisibility. Feasible, intriguing, and useful, right? The promise of the VaporFi VOX Invisi 500 TC, with accompanying Invisi E-Liquid and Vapor Glasses, which were “designed” to create a device that produced an invisible vapor that enabled vapers to literally use it anywhere, with no trace of vapor whatsoever. However, what would have been an excellent tool to evade the harsh confines of tight regulations, was unfortunately, too good to be true!
While many vapers actually bought into the cheeky joke, and some were actually sad that it won’t be an actual product hitting the ever-so-innovative vape market, VaporFi had a ton of fun creating this prank campaign. It reached a variety of mainstream internet news outlets, and was featured in Business Wire. To quote our CEO, Nick Molina, “This groundbreaking technology is a game changer that Government regulators can’t touch. The VOX® Invisi 500 TC will allow anyone, anywhere, anytime to vape in public places. We’re the only company in the world with this technology and the first to bring invisible vaping to the market.” Ah, if only all April Fools’ jokes were this much fun!