Public Health England’s Evidence-Based Review

Not enough research to deem electronic cigarettes a worthy option for smokers looking for an alternative? Wrong, according to Public Health England.

While the debate rages on, between controversy and approval for e-cigarettes, Public Health England recently made a bold announcement in the direction of positivity for electronic cigarettes. Acknowledging the fact that safety and purity regulation is a necessity, they also acknowledged the many positives these products hold, and that they have the potential to be a major source of assistance to those looking to quit smoking.

The stance cited a variety of research, publicly putting an end to the incessant cry of “not enough research or scientific data,” and zeroed in on the common sense ideal that without tobacco, the concept of smoking takes on an entirely different face. All of the information released by Public Health England was part of their Evidence-Based Review, and it examined a large collection of data and studies, as well as consumer information to reach their conclusions. This was done over an extended period of time, with a great amount of consideration on previous research, and was aimed to be conducted in a most unbiased manner.

Despite e-cigarettes not being marketed as such, the research found that electronic cigarettes are the number one choice among smokers as a cessation device. While these products are prohibited from being marketed in such a way, this is how users are utilizing them, and contrary to what major governmental agencies (in the USA, at least) may have to say about the regulatory semantics, smokers are proving to have very successful results.
As the foreword of the Public Health England’s Evidence-Based Review states: “The role and impact of electronic cigarettes has been one of the great debates in public health in recent years and we commissioned this independent review of the latest evidence to ensure that practitioners, policy makers and, most importantly of all, the public have the best evidence available.” There was no political manipulation or hidden agenda behind this research. It’s about being upfront, honest, and giving the real deal statistics to those who need them. Whether or not the US follows suit, and begins regulating on such a common-sense, realistic manner will be seen in time; it the meantime, enormous kudos to Public Health England for being blunt where it matters, and making it clear that e-cigarettes are not the bad guy!