International Vapor Group’s Customers 3 brands; 3 customers

hero_3brands2dOur three brands were designed to appeal to three different customer demographics. We understand the importance of appealing to a wide range of customers, and having products that meet the needs of many people is essential to a brand’s success. Our three brands, South Beach Smoke, EverSmoke, and NutriCigs were designed to meet the needs of three different types of smokers. It’s this conscious planning that has lead to their great success, and being able to satisfy customers in what they want.

South Beach Smoke was designed to be a high quality introduction to e-smoking. They have become the top choice of tens of thousands of smokers, and have earned a great reputation for affordable performance. Those who use South Beach Smoke are often attracted to the trendy looks and popularity, with a large customer base in their 20’s and 30’s. With a presence in popular culture, having been included in MTV Movie Award gift bags, and frequent media mentions has given them easy recognition among many people.

EverSmoke was launched to take the technology implemented in South Beach Smoke even further. This brand became popular with more sophisticated customers, often in their 40’s and 50’s, who were looking for an even higher level of quality, great flavors, more accessory options, with similar functioning to South Beach Smoke. EverSmoke appeals to those who are somewhat older than the South Beach Smoke crowd, yet till want similar sleek looks and higher performance.

NutriCigs were aimed at an even broader scope of customers. Having three distinct types of products, aimed at supporting different needs, they have allowed us to bring our products to even more people, offering great benefits. NutriCigs customers run the gamut in age, and what appeals to these users is having the ability to have  increased energy, an appetite suppressant, or a sleep aid just by using their electronic cigarette. Another benefit is the disposable design, adding convenience to their many benefits.

While our motto says “3 Customers, 3 Brands” it’s really way more than that when it comes to our customer base! We reach out to all smokers, and aim to provide an exceptionally pleasing smoking experience, hoping to satisfy and meet the needs of many.