E-Cigarettes: Purchasing in Retail vs. Online

imagesAll IVG brands are available for both retail sales as well as online, and we are pleased with both avenues of sales. While both are profitable, they each have their pros as well as cons; here is a look at all the benefits to electronic cigarette retail sales, and why these products are perfect for brick and mortar businesses.

Convenience: Shoppers do not always want to wait on shipments. Online shopping promises the simplicity of clicking and buying, however shipping requires patience, and expedited options can be very costly. Being able to drive up to a local shop, go in and grab what you need, and head out is never going to be fully replaced by internet shopping.

The Experience: Being face to face with the items purchased gives the customer a much different experience than shopping over the internet, and guessing if it will be what you want, even with research done. For e-cigarette users, the ability to see the products up close and personal, being able to sample e-liquids, and test out the desired products gives them a much greater sense of the items. If they plan on investing several hundred dollars into electronic cigarette products, it’s very much worth it to have a personal experience before committing, rather than later having to send things back to the company because they are not satisfied.

Payment Options: Not everyone is comfortable disclosing their credit card or debit card information over the internet. Even with safety and privacy disclosures from companies, many shoppers are suspicious of online financial transactions. There are also many people who still prefer to pay in cash as well, making brick and mortar shopping more comfortable for them.

While electronic cigarettes became popular through online sales, they are now very much readily available in retail stores such as gas stations, convenience stores, and vapor shops. The market continues to expand in this direction; while it may be dwindling in others, e-cigarette shoppers love being able to get what they want instantly!