The e-cigarette industry is getting so big and so hot that tobacco bigwigs are shaking in their boots! Or should we say filters? After carrying on selling dangerous, deadly products for decades and spending billions to have their way in the market, they are getting outdone by technology, and a more health-conscious population.
E-cigarettes, which are also known as e-cigs and electronic cigarettes, are on the verge of becoming a $2 billion industry, and they are pushing ahead at full steam; with no indication of slowing down.
Users adore the products as they offer a slew of benefits, and a massive amount of control for the user. Many smokers have found them to be very easy to transition to from smoking cigarettes, and they are able to do so easily. E-cigarettes cost less, and are actually quite enjoyable to use, some users get so into the products, e-cigs actually become a hobby for them! While traditional cigarettes have became rather old fashioned and filthy in appearance and stigma, the opposite is true of e-cigs, which offer all the futuristic benefits of the digital age: a streamlined approach, high design that offers both attractive looks and great functioning, the fact that they are digital products, and they provide all the many different options in flavor and usability a bored smoker could want!
Suffice it to say, e-cigs are really hot, and big tobacco knows they have to make drastic moves to keep up. Which is precisely why Lorillard and Reynolds American are gearing up to merge into one e-cigarette superpower in efforts of doing so. Lorillard, which owns Blu eCigs, sees the need to expand and evolve if they are to remain in the game, as the future for tobacco is increasingly on the decline. Mergers happen all the time in big business, and it only goes to show how big the industry is getting if the top names in tobacco are desperate enough to have to work this hard to keep up.
Innovation usually surpasses older modes that have become outdated and right now we are watching e-cigarettes do just that. As the landscape for nicotine and smoking changes, you know you can count on International Vapor Group to be at the heart of it!