Piinpoint recently conducted an exclusive interview with our CEO, Nick Molina, to pick his brain on the vaping industry and to discuss VaporFi’s growth strategy during our market’s most challenging time. With a background in operating brick-and-mortar stores, Nick explains how he selects which markets to penetrate, how the industry has changed since he first entered, how regulations will affect operations, and gives inspiring words of encouragement for future business owners. His optimism comes from decades of experience in launching successful entrepreneurial ventures, so it is not said in vain. With that in mind, he gives some sound advice to aspiring entrepreneurs and franchisers.
International Vapor Group has long been committed to excellence in our products. We have been a part of this market since its inception, and will continue to change, grow, and evolve with it as time progresses. So, what has enabled IVG vapor product brands to exist through the continuous changes in this market? Here’s a look.
Dedication to Innovation
We are interested in technology, and what is possible for the continuous evolution of vapor products, including e-cigarettes, mods, vaporizers, e-liquids, and all accompanying accessories. While creating things that are currently enjoyable, useful, and fulfilling, we want to go further. We have been dedicated to creating cutting edge products since the beginning, and it’s what we aim to do for the long term.
Understanding Our Clients
Understanding what our customers’ needs are has enabled us to create products that stand the test of time, while satisfying their needs. Quality, variety, and products they can trust are the tenets we never compromise because they are what our customers rely on IVG brands for.
Predicting the Future
No, we aren’t into metaphysics or anything like that; we study market trends, and what our customers are doing now, to understand what they’re going to want in the future. While we want satisfaction for our users in the present-day, we think several steps ahead, and are fully concerned with what they’re going to want down the road.
Quality Above All
Quality, as mentioned before, is not a factor we take lightly or sacrifice under any circumstances. Vapor products make life better, and we understand this. Creating items that perform as needed and do not falter when you need them most is what customers want, above all. This has allowed us to sell million of products over the years, and continuously create items that fit our customers’ needs. People want quality, especially when vaping since so much of the industry is loaded with bad quality. Knowing IVG brands such as VaporFi and DIRECTVAPOR put this aspect above any others, customers are more inclined to repeat their business.
So, why has IVG managed to last in an industry where the competition has been cut-throat? Because we understand the market, our customers, and have a passion for creating products that make life more enjoyable.
Team DIRECTVAPOR is fighting for your right to vape, and this team of sponsored MMA athletes is proving to be clearly unstoppable. With a nice round of victories, we want to send a huge shoutout to Freddy Assuncao, Andrew Whitney, and Sabah Homasi for their well-deserved and respected wins.
Team DIRECTVAPOR MMA has really been loading up on wins as of late, and we are so proud of all of our sponsored MMA athletes! This past Friday, during Titan FC 40, our three sponsored fighters made a killing, with all three coming out of the cage as winners at the event which went down at the BANKUNITED Center in Coral Gables, Fl. We are especially proud of the ferociously talented Freddy Assuncao, who not only defeated his opponent, Gesias Cavalcante during their match, with a technical submission via a guillotine choke, but also took home the lightweight title as a result. Go Freddy!
Other notable moments of the evening came when DIRECTVAPOR MMA-sponsored Andrew Whitney put down an upset victory against Anderson Dos Santos to come out on top, and securing himself a spot during the finals set for next month. Laying down weighty punches, in the second round at the 3:28 point, the ref put an end to the match, signaling a victory for Whitney. Aiming for the Bantamweight/ 135 lb championship, Whitney proved he has the courage, determination, and skill to fight his way to the top of this sport.
We are also very impressed by the fighting skills displayed by Sabah Homasi, DIRECTVAPOR’s third sponsored fighter of the event who dueled his way to victory. Defeating Jorge Patino with a killer TKO by punches in the second round, it took the “The Punisher” a mere 1:18 into this round to claim himself another win for his MMA resume.
So, congrats to all who’ve fought for the vape fam. We are full of gratitude and awe for these guys who go out there with absolute determination, and manage to come out on top after fighting equally skilled opponents. Go TEAM DIRECTVAPOR!
E-Liquid packaging is now officially regulated by the Consumer Product Safety Commission, as of July 26, 2016. Earlier this year, President Obama signed this legislation into law, as the Child Nicotine Poisoning Prevention Act, and it has come to its fulfillment. On the part of the industry as a whole, this has been a very welcome regulation, as it is clear the intention is to ensure safety, and to make the products even safer.
This newest e-cigarette regulation will require all packages of e-liquid that contain nicotine which can be accessed through typical use by a consumer, will require a child resistant cap. All manufacturers will be required to have their packaging tested out, and upon the completion of this testing, they will have to show proof of authenticity with a General Certificate of Conformity.
Packages of e-liquids that contain no nicotine/ 0mg, and those that are prepackaged, sealed upon manufacturing, and disposable containers that are used directly with the electronic cigarettes (cartridges) are exempt from this regulation because these products do not come with the same level of danger as bottles of liquids do.
While this regulation may not come as a surprise for many in the industry, most reputable and responsible brands have taken it upon themselves for quite a while to equip their packages with such safety precautions. And though regulations of any kind are usually met with some resistance, especially when people feel their rights to freedom are being infringed upon, regulations that honestly take into account the need for precautions are the responsible way to go.
All IVG brands have used child-resistant caps on e-liquids for quite some time now, understanding that this type of regulation was going to be occurring one way or another. Clearly that time has come to fruition, and while we are happy to have been ahead of the curve, we look forward to all manufacturers in this industry taking a step in the right direction to ensure safety across the board.
And at the forefront of this entrepreneurial charge is VaporFi.
Established by parent company International Vapor Group (IVG) in 2013, VaporFi drew the immediate praise of many hardcore e-smokers as well as would-be entrepreneurs. Recognizing the chance for expansion, IVG introduced VaporFi’s franchise opportunities in 2014, and by 2016 the brand has seen excellent demand to join a company with an established track record continuing to reflect the many successful stores and lounges that have already opened for business.
So why franchise with VaporFi? Here are just some of the gainful benefits, shall we say, “in-store:”
- All VaporFi e-liquid sold is made in the USA.
- All products are manufactured by VaporFi who backs their products 100%.
- With production and manufacturing done ‘in-house,’ VaporFi guarantees low-overhead; saving you money while earning more of it.
- Increase profitability with VaporFi’s exclusive revenue sharing program, which pays commission for all internet sales generated in your store’s area.
- Offering some of the most durable devices and unique e-liquid blends on the market, the name VaporFi is not only well-known but synonymous with quality, innovation and customer satisfaction.
There is little doubt the e-cigarette business has grown at a rapid pace and continues to do so as popularity for the most recognizable alternative to smoking skyrockets the world over. Overall sales of e-cigs and vaping products such as mods, vape pens devices, and e-liquids are expected to surpass $10 billion by 2017. And such accelerated growth is directly attributed to e-cig firms like VaporFi, who initiated their brand’s successful presence online and have since enjoyed significant market share with continued store location openings throughout numerous cities and states across the country, as well as internationally.
To inquire about opening a franchised vapor shop with the award-winning team at VaporFi & International Vapor Group, please visit: http://www.vaporfi.com/our-company/franchising.html
According to a recent, and first of its kind study conducted by NYC’s Health Department, more than a half million city adults say they use electronic cigarettes. The findings, published by the New York Post, indicate a significant shift in the amount of younger people who prefer “vaping” over old fashioned tobacco smokes. The report also signals an already rapidly increasing trend as to just how much sales are far better for e-cigarettes and far worse when it comes to traditional cigarette today as opposed to yesteryear.
According to the newly annual Community Health survey, around 14% of New Yorkers ages 18 to 24 acknowledge having used e-cigarettes or nicotine-infused vapor mods within the past year. Those who identified within the ages 25 to 44 made up roughly 11%, while the total number of adults surveyed found that 8% say they have vaped over the past 12 months.
The study also reveals Staten Island leading all boroughs with 12% going the way of the vape, and when broken down even further, Staten Island’s North Shore and the Brooklyn neighborhood of Bensonhurst led all New York City areas – topping over 14%. Such results clearly indicate millennials and generation X-ers take a particular liking to e-cigs over tobacco and that the trend has unlimited potential within older age groups seeking an alternative to smoking.
So without further delay, it is fair to say that vaping is here to stay. And though hurdles still remain, large, progressive cities such as New York continue to have a profound influence on both the social acceptance and financial persistence fueling its ever-growing market popularity and profitability, well into the foreseeable future.
At International Vapor Group, we are sincerely committed to improving the quality of life for our customers. We are absolutely staunch about maintaining a high level of passion that we see as having a direct benefit for our customers. Yes, making innovative products that push limits and change the world is definitely part of our grand scheme, however the purpose behind this is to truly make an impact for the better on the lives of those who use the products. Simply, it’s not just about the awesome products; it’s about the people who use them, who drive the underlying purpose of the company, who derive pleasure and function from vaping, whose lives have become better in the long and short terms from switching.
Our customers are our reason for everything. This industry has gotten massive, but that hasn’t changed our commitment to making products that put our people first, nor has it changed our commitment to ensuring the happiness of our customers in our products.
Quality of life is about upping the daily positivity, and we are certain our products do that, above all. Vaping allows smokers to replace a nasty habit with a cleaner, more versatile product that they can rely on, with minimal hassle.
Vaping offers them the ability to have what makes them happy, in a convenient format, while saving money and adding options. Our many customers have raved over the years that our products have changed their lives for the better, while enabling them to fully grasp control over their smoking.
With all of IVG’s different brands: South Beach Smoke, VaporFi, Motley Brew, and DIRECTVAPOR, the aim has always been to bring useful, enjoyable, quality products to the market to serve those who are searching for the best vaping devices. With a full commitment to quality design in an effort to maximize both form and function, we have managed to please our customers and up their quality of life since our inception. And for this reason alone, our purpose in continuing to drive innovation will continue. Our customers are our reason, our mission.
International Vapor Group brands are available for wholesale, so if you are in the market for quality brands of tobacco alternatives, you’re in the right place. IVG brands cover a broad scope of items that serve the needs of those in the vapor products industry, covering all ground: from e-cigarettes to vaporizers and mods, as well as a myriad of different accessories to accompany these products, and an enormous range of e-liquids from several different lines.
These products have emerged into highly successful roles over the years, filling many gaps in the market, enabling IVG to spread its reach to all corners of the market. Whether your clientele is after the most advanced products, or more likely to purchase entry-level e-cigs, our wide selection of products can fulfill all of your needs.
One of the most attractive aspects of IVG wholesale is that we have created a system of high profitability that makes our different product lines exceptionally appealing to retailers and distributors. Orders start as low as $1000, with markups soaring as high as 400%, few companies in this market are able to offer what we can. Our reach extends to just about every customer, having zeroed in to a variety of different customers. Building a customer base is not just about one-time sales, but offering the security of residual, long-term income.
Our wholesale program is structured and designed to make attracting customers, and keeping them, easy. With excellent products that take care of a need, are affordably priced, and have been made with absolute quality, customers are happy to return and purchase more items as well as refill e-liquids. Additionally, our marketing department is fully versed in driving sales and creating longstanding customer relationships to enhance business prospects.
If your retail location can benefit by offering a wide array of excellent, highly-regarded, top-quality electronic cigarette products with a proven track record, IVG brands may be in your best interest. Please contact us today if you’d like to discuss the possibilities for qualifying with IVG Wholesale.
Right now, the World Vapor Expo is going on in Miami Beach, and if you happen to be local or in the South Florida area, there is no better place to be this weekend!
As far as vape conventions go, few are as exciting, well-executed, and as thoroughly done as this event, making it the perfect vaping con to hit and mingle with the industry at large. IVG brands VaporFi and DIRECTVAPOR will be there all weekend long, so be sure to visit and say hi, as well as check out what we’re up to; find us in Hall D. DIRECTVAPOR will be set up at Booth VIP 19A, and VaporFi will be at Booth VIP 19B. There have been rumors of schwag being given away, so be sure to come blow some clouds!
World Vapor Expo is an event of epic proportions, featuring over 100 different retailers, companies, distributors, and wholesalers repping the vape culture and industry, along with consumers who are eager to hit the event to explore the industry in person.
The event kicked off yesterday, however the day was reserved strictly for B2B/ business-professionals exclusively. So for those of you who actually are in the biz, be it as a vendor or some variety of an industry professional, it was a great day to network and communicate with others in the industry in person. The remainder of the weekend, however, will be open to all who are interested and intrigued; business folk and vaping enthusiasts welcome.
For all others involved in the vape industry, the event will be hosting the general public throughout the rest of the weekend. There will be three different industry speakers, so if you’re interested in hearing what they’ve got to say, by all means check it out!
Miami Beach + vaping conventions make for an insane weekend, so definitely make World Vapor Expo, and hanging with IVG your top priorities!
International Vapor Group has risen to the top of the electronic cigarettes industry over the years. What started when the products were first emerging, has now blossomed into a massive, billion-dollar, thriving market, and like the market itself, this company has evolved right along with it, with every intention of serving the need. So, what makes this company unique, amidst a sea of vapor companies? Everything. Here is a little more about what we do, what our brands stand for, and why we are leading this industry, one cloud of vapor at a time.
Passion for the Product
The possibilities that lie in the technology and innovation of e-cigarettes amaze us, truly. This industry fills us with passion, because we live and breathe the ability to change people’s lives for the better. E-cigs are not merely recreational to us; oh no, quite the contrary. They offer the potential to have a major impact on lives of those who use them, for the better, offering greater convenience, exceptional options for controlling usage, and being extremely versatile. They are game changers in every way.
IVG been rooted to this industry from the start, and we have been a part of the innovation as it has occurred. We know this industry, and we know our customers. We don’t just aim for pleasing; we aim to set the bar and then raise it, because when it comes to innovative tech products, such as our many different e-cigs, you need to be ahead of the curve.
Exercising All Possibilities
As the industry is so new and growing at such a rapid rate, as well as changing every minute, the present time is crucial to the development of the future. We are more than ready to handle the changes ahead, as well as ready to evolve where necessary to continue to assist in the long-term growth of it.
What IVG brands stand for is innovation in a new way, as it pertains to this industry. We ultimately believe fully in our product lines, and what they can do for the positive benefit of our customers. We look forward to forging ahead into the future, into new possibilities, and continuing to advance this sector in every way we can, and for the better.